Inera

INERA

Design Studio

INERA is a high-end interior design brand with an original concept and modern, functional, outstanding design. The studio is aiming to create a comfortable and stylish interior. INERA offers high-quality design services, internal finishing works, and furniture design.

Our mission was to ASSIST the studio reaching a larger audience and future clients. And we achieved it - creating a recognizable and memorable visual identity and print materials. INERA needed an identity that reflects both engineering and artistic attributes.

Precise, definable, and traceable concept is crucial for the INERA Design Studio. All the logical details are designed along the concept and have their own meaning. Considering these principles was easy when designing the identity and needed a deliberated logo. We have created a consistent visual identity with the flexibility of two logos - primary and secondary (icon) logo.

VISUAL IDENTITY / PRINT MATERIALS / MARKETING TEMPLATES

The primary logo represents INERA’s business and is used most often. When designing the primary logo our goal was to communicate who they are and what they offer. The primary logo includes the full business name where the first letter is coming from “interior”. The full name of INERA is play with the all first letters of the names of the creator of INERA (Emine), her husband and their childs.

The secondary logo is a simplified version of the primary logo. It does not include the full name of the business. Instead, the secondary logo is a graphical version of the letter E presenting interior space top view. The secondary logo is used when the design must be resized to extremely small formats, on social media or to help communicate the brand quickly.

The color scheme we choose combines colours representing strong elegance, trust, reliability, and modern practicality.

Our work was to create a stylish and minimalistic visual identity.